Simulating Trends: Why “Twilight” Is So Damn Popular

Vampiric popularity is inversely proportional to piratic popularity.

Vampiric popularity is inversely proportional to piratic popularity.

I’ve reached that point in my mid-twenties where I look toward the trailing generation with confused bewilderment. I prefer Grandpa Simpson’s explanation:

“I used to be ‘with it‘. Then they changed what ‘it‘ was.”

Small, unknown bands I used to listen to are suddenly selling out entire stadiums. Other bands that were once popular have retreated to Japan. Meanwhile, the crappy music those urban kids listened to five years ago is still topping the charts for some reason.

The rise and fall of fads seem chaotic at best. I’ve simply come to accept the fact that I won’t understand the popularity of the Jonas Brothers, just as I didn’t understand the popularity of their parents the Hansons. But how and why do trends like these spread?